CaptivCast Feature Set
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Loop Designer - enables you to create, modify and delete multimedia content loops.
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Scheduler - add attributes to the
loop that identify date ranges, days
of the weeks and time of day. |
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Ad Maker - allows users to quickly generate static and dynamic content pages for the player.
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Media Library - upload, organize
and delete multimedia resources.
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Digital Signage 101 - CaptivCast Primer
- Advertise - Loop video advertisements and brand messages far less expensively than if purchasing
tv ad time. CaptivCast™ also allows you to renew, replay and alter ads on demand without additional costs
- Communicate - Program and create video and
content to educate or entertain
- Inform - Offer directional guidance or update emergency messaging
- Create - ‘hybrid ‘messages and multi-media presentations remotely
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An investment in your marketing
that does
more than just turn heads.
From high-end malls to high-traffic subways, there’s no mistaking the recent boom in the digital signage market.
Surveys conducted by Nielsen Media reveal a highly favorable consumer response to multi-media display advertising, which explains why we’re seeing more and more of it factored it into marketing programs world-wide. The majority of polled consumers welcome and admittedly enjoy digital signage, and remarked that the messages presented were far more likely to be remembered and acted upon than those presented via other communication formats.
Digital signage has a clear advantage over standard print in that it engages and entertains the audience as it informs and persuades. Because it can be used in locations where groups of people are waiting for a service or activity, such as medical offices or transit venues, it’s typically a welcome distraction. Additionally, individuals are, by virtue of their location, in a pliable frame of mind and open to considering messages related to their current activity.
CaptivCast™ puts you in charge of programming, and there’s no end to the ways you’ll discover to put it to work.
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From a single, remote
location, content can be
administered, scheduled
and controlled at your
discretion through the
CaptivCast™ Player. |
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