We may be a mere decade into it, but already we’ve seen some fantastic developments in science, medicine, technology - and communication. Within just ten more years, interactive messaging will be reaching out in ways previously imagined only in the movies. Consider this: By 2009 there will be more than ½ million digitally integrated display screens at more than 76,000 sites in North America alone.

Who’s Watching Who?

Nielsen’s recent Media Survey results indicate some interesting consumer perceptions about new media forms of digital content delivery.

Public Media has also been found in a recent study to increase the average recall for an advertiser by 18%, and consumers are more than twice as likely to remember seeing an advertisement in this format.

As we advance further into the new era of post-technology information, consumers will continue to crave new methods of communication, and become increasingly receptive to communication technology.

We’re seeing so far a demand which is clearly media driven, and highly visual – and for marketing and information sharing purposes, that means a healthy future for networked display systems like CaptivCast™.