CaptivCast Feature Set
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Loop Designer - enables you to create, modify and delete multimedia content loops.
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Scheduler - add attributes to the
loop that identify date ranges, days
of the weeks and time of day. |
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Ad Maker - allows users to quickly generate static and dynamic content pages for the player.
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Media Library - upload, organize
and delete multimedia resources.
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System Configuration - manage player settings, parameters, nodes and users. |
Digital Signage 101 - Applications
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Right message, right market, right time
Dynamic Digital Media
is emerging as the new standard in advertising and visual communication, in large part due to its ability to captivate and persuade a select audience at its most receptive. For many of the same reasons television was a runaway success, digital media signage seems destined to take its own, well-deserved position in the communication hall of fame. As a means of conveying information, digital signage is fast becoming an anticipated and even welcome device, and it touts some very real business advantages over our old friend, the television. We make sure your audience finds you. CaptivCast™ Consultants are available to help you select ideal locations and determine placement of screens for maximum results, considering factors such as target viewer numbers, estimated viewing duration, and traffic quantity at specific locations during high traffic intervals. Lobbies, Cafeterias, Elevators, Points of Entry and other high traffic areas are ideal. Fact - Narrowcasting - targeted marketing to specific audiences - is destined to expand further into vehicle and home environments in the next several years, and ‘smart marketing’ will anticipate consumer purchases, directing real-time interactive screens to suggest items or services of interest. |